Land in Sight

When we started the public development of Things, we invited everyone on an “interesting journey”. And interesting it was, to say the least. It also was a much longer one than we ever expected.

We are very happy to announce today that Things 1.0 will be released at Macworld Expo 2009, on January 6th. Here is what will be constantly on our minds over the next few weeks, the Things release countdown timer:

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When you embark on a journey, you know the direction‚ maybe the destination; but you cannot‚ and in fact you don't want to‚ control what happens on the way. After all, it's the unexpected things that make a journey interesting.

Some things are bound to happen, like users strongly advocating features we previously didn't deem that important. Needless to say we were happy to oblige: Things 0.9.2 Brings Support for Leopard's System-wide To-do Service, Recurring Tasks XXL. Some things you wish to happen, like the iPhone SDK and the amazing iTunes App Store. And some things you can only dream of, like being mentioned on Apple's iPhone page.

What was first, the hen or the egg? When relying on venture capital, it is clearly the company that is created first. Then the company creates its products. With an indie developer, things are not that clear cut. An indie developer jumps first and then learns how to fly. First and foremost is always the product; then the company is built to support and nurture the product as needed.

As paradoxical as it may sound, we found that the biggest enemy of an indie developer is success. The more successful we became, the less time we could spend on the actual development. This summer, when we were laying the groundwork for the future of Cultured Code, we even dropped the ball. We were no longer able to keep up with blog and forums. No doubt, people noticed. And how could they have known that it was actually us working overtime that caused the lapse?

We decided that this cannot ever happen again. But promises aren't enough. After all, we are product guys. What we clearly needed was a communication guy. Hiring the right people is crucial to the success of a company. If you don't get it right, you are doomed. That is why we are so happy that we have found the perfect fit for Cultured Code: Michael Simmons. He gets who we are. Michael will watch our backs and take care of any obstacles that may come up. In short, he will help us to stay what we are: product guys.

Cultured Code Team 2008